Sirius XM Holdings Inc (NASDAQ:SIRI) continues to gain momentum in the pre-market session after gaining about 115 in the past month.
Major Trigger:
SiriusXM Accepting Programmer Applications for “Qualified Entity Program” through July 7
Key Highlights:
- SiriusXM is accepting additional applications from programmers for its Qualified Entity Program to provide audio programming for its satellite radio service. The satellite radio provider is looking to select one or more lessees for available set-aside channels. Applications are due by July 7, 2021.
- SiriusXM’s Qualified Entity program focuses on selecting programming representing diverse viewpoints and/or diverse entertainment content; improved service to historically underserved audiences; original content of a type not otherwise available to SiriusXM subscribers; access to new sources of content and new entrants to mass media.
- SiriusXM’s current Qualified Entity channels include HUR Voices and HBCU Radio by Howard University, KTV Radio Network’s Korea Today, BYU Radio, En Vivo and La Politica Talk from National Latino Broadcasting, and SLAM Radio, the first satellite radio station run by high school students. The program is part of SiriusXM’s voluntary commitments to the Federal Communications Commission in connection with the merger of Sirius and XM in 2008.
- For detailed information about the Qualified Entity program and procedures for submitting applications for these set-aside channels, please visit siriusxm.com/qualifiedentity.
Market Reaction
As of 5:15, SIRI is trading at $6.69, up by 1.36%. So far more than 10K shares have exchanged hands.
